PRACTICAL GUIDES
Evidence-led guides for founders and marketing teams
Follow detailed operating methods for research, strategy, financial analysis, business operations, international growth, and influencer marketing.
41 reviewed resources, updated directly from the Ourea content database.
WORKFLOW LIBRARY
Business Operations
1 reviewed resources
WORKFLOW LIBRARY
Cross-Border Operations
7 reviewed resources
How to Calculate Landed Cost Accurately
Learn how to calculate landed cost: a practical framework for importers. Break down supplier costs, freight, duties, and fees with a reusable template.
Open resource →How-to / framework guideLocalization Strategy: Operating Model & Content Framework
Learn a localization strategy that adapts your operating model. Prioritize trust blockers across proposition, content, pricing, payments, delivery, and support.
Open resource →Definition guideWhat Is Landed Cost? Definition, Calculation, and Model
Learn what landed cost means and how to calculate it. Guide covers definition, components, a model, and pitfalls for ecommerce and wholesale pricing.
Open resource →How-to / framework guideCross-Border E-Commerce: Build a Repeatable Expansion Framework
A step-by-step cross-border e-commerce framework. Map the customer journey, assign owners, set metrics, and validate with evidence. Includes operating plan template.
Open resource →How-to / framework guideInternational Expansion Guide: Evidence-Based Market Prioritisation
International expansion guide: learn to score markets, choose entry models, and stage investment with evidence-based gates. Reduce global expansion risk.
Open resource →Definition guideWhat Is Global Expansion: A Decision-First Operating Method
What is global expansion? A method to prioritize markets, test fit, and stage investment with gates. Learn to expand abroad on evidence, not guesswork.
Open resource →Definition guideWhat Is Localization? A Founder’s Guide to Strategy
What is localization? A guide for founders on adapting proposition, pricing, payments, delivery, and support to local markets beyond translation.
Open resource →WORKFLOW LIBRARY
Financial & Data Analysis
10 reviewed resources
Scenario Planning: How to Build Ranges, Not Forecasts
Learn scenario planning: build base, upside, and downside cases, set trigger points, and create a usable model for your business.
Open resource →Definition guideWhat Are Performance Indicators in Business?
Learn what performance indicators are in business, how to define them, and use a template to connect outcomes to actions. Covers KPIs, reports, and analysis.
Open resource →How-to / framework guideBusiness Metrics: A Framework to Measure and Improve Performance
A practical guide to business metrics: define consistently, segment performance, test hypotheses, and record decisions. Includes a template for your next review.
Open resource →How-to / framework guideFinancial Performance Reports: From Metrics to Accountable Decisions
Build financial performance reports linking metrics to actions. A repeatable framework for analyzing trends, testing drivers, and recording decisions.
Open resource →How-to / framework guideFinancial Scenario Planning: How to Build Actionable Decision Ranges
Build base, upside, and downside financial scenarios with triggers and owner-approved assumptions. Link scenarios directly to decisions and avoid false precision.
Open resource →How-to / framework guideMarketing Scenario Planning: From Guesswork to Decision Ranges
Learn rigorous marketing scenario planning to compare plausible futures and define actions before uncertainty resolves. Includes a template and operator checklist.
Open resource →Comparison pageScenario Planning Comparison: Which Method to Use When
Scenario planning vs contingency, forecasting, and strategic planning: a clear comparison and actionable template to build scenarios without false precision.
Open resource →How-to / framework guideUnit Economics: Calculate Contribution Value and Payback
Learn unit economics for SaaS, ecommerce, and marketplaces. Framework, template, and checklist to ensure growth creates contribution value.
Open resource →Definition guideWhat Is Scenario Planning? Definition, Meaning, and Method
What is scenario planning? Learn the definition, meaning, and a repeatable method to build models with decision triggers, base case, upside, and downside.
Open resource →Definition guideWhat Is Unit Economics? Definition, Model & Analysis
What is unit economics? A clear definition and repeatable model for founders. Calculate revenue, costs, CAC, LTV per unit to test growth assumptions.
Open resource →WORKFLOW LIBRARY
Influencer Marketing
1 reviewed resources
WORKFLOW LIBRARY
Market Research & Strategy
22 reviewed resources
How to Do Competitor Analysis: A Repeatable, Evidence-Based Framework
Competitor analysis guide for founders: a repeatable framework, template, and evidence-first method covering customer, product, pricing, channel, and positioning.
Open resource →Definition guideGTM Meaning: A Reproducible Go-to-Market Framework
GTM meaning: a step-by-step guide for founders to define and execute a go-to-market strategy with a template and evidence-based validation gates.
Open resource →How-to / framework guideMarket Research Methods: A Decision-First Framework
Reduce commercial uncertainty with a decision-first market research framework. Learn to structure questions, collect evidence, and avoid common pitfalls.
Open resource →How-to / framework guideMarket Size: A Reproducible Sizing Framework for Founders
Learn a reproducible framework to calculate market size. Cross-check top-down and bottom-up methods to build defensible TAM, SAM, and SOM ranges. Includes template.
Open resource →Comparison pageMarketing Strategy vs. GTM Strategy: What’s the Difference?
Master the distinction between marketing strategy and GTM strategy with a plan template that ties launch execution to testable hypotheses and evidence.
Open resource →How-to / framework guideMethods of Customer Research: A Step-by-Step Guide
Learn customer research methods for uncovering problems, behaviors, and buying criteria. Includes practical workflow, template, and guardrails.
Open resource →Definition guideWhat Is Competitive Analysis: A Practical Framework
Learn what competitive analysis involves for founders and marketing teams. A method to compare pricing, proof, and channels so you can position smartly.
Open resource →Definition guideWhat Is Market Research? A Method for Reducing Decision Risk
Market research definition: systematic gathering & analysis of market, customer & competitor data to reduce decision risk. Includes repeatable method.
Open resource →Definition guideWhat Is Market Size? The Founder's Guide to Sizing Real Opportunity
Market size definition and how to size a market with top-down and bottom-up models. Why ranges matter more than a single TAM figure for founders.
Open resource →How-to / framework guideB2B Go-to-Market Strategy: A Step-by-Step Guide
Build a B2B go-to-market with this evidence-driven guide: align product, audience, channels, economics, and validate pricing and sales motion before scaling.
Open resource →How-to / framework guideB2B Market Research Methods: A Decision-First Approach
A repeatable B2B market research method for founders. Frame research around a decision, combine evidence, label assumptions, and avoid waste. Includes plan template.
Open resource →How-to / framework guideGo To Market Marketing Strategy: A Repeatable Launch Framework
Build a go-to-market marketing strategy that aligns product, audience, channels, and economics. Step-by-step framework, template, and common mistakes to avoid.
Open resource →How-to / framework guideGo-To-Market Strategy for Startups: From Thesis to Launch
A startup GTM strategy needs evidence, not assumptions. Guide covers segmentation, channel testing, pricing, and launch readiness with a reusable template.
Open resource →How-to / framework guideGTM Strategy: Build a Go-to-Market Plan That Aligns Team and Evidence
GTM framework for founders: treat assumptions as hypotheses, build a launch plan on customer proof, and align your team. Template included.
Open resource →How-to / framework guideHealthcare Market Research Report: A Reproducible How-To Guide
A practical framework for healthcare market research: turn strategic decisions into testable questions, gather evidence, and avoid assumption-driven conclusions.
Open resource →How-to / framework guideHow To Do Competitor Analysis In Digital Marketing
Learn a framework for digital marketing competitor analysis: Identify competitors, assess customer targeting, pricing, channels and proof, and build a report.
Open resource →How-to / framework guideHow to Do Market Research for a Startup
Startup market research framework: separate evidence from assumptions, build a plan with confidence labels, and reduce uncertainty before committing.
Open resource →How-to / framework guideRetail Market Research Report: A Decision-First Framework
Learn how to create a retail market research report that reduces uncertainty. A practical framework covering research questions and evidence sources.
Open resource →How-to / framework guideSaaS Go-To-Market Strategy: Build an Evidence-Based Launch Plan
A SaaS go-to-market strategy guide for founders and marketers. Build a B2B plan by testing channel and pricing hypotheses and aligning sales motion.
Open resource →How-to / framework guideSales Go-To-Market Planning Guide
Learn to create a sales go-to-market plan that tests assumptions. Step-by-step guide with template, checklist, and examples to align team, channels, and KPIs.
Open resource →How-to / framework guideSmall Business Market Research Guide: Decision-to-Evidence Method
Decision-first market research for small businesses: turn choices into testable questions, build a confidence-rated plan, and avoid assumptions disguised as facts.
Open resource →Definition guideWhat Is Consumer Research? A Founder's Operating Guide
Define consumer research for product and marketing decisions. Includes a practical template, failure modes, and a reviewer checklist to avoid misleading conclusions.
Open resource →