What should a competitive analysis include?

At minimum, include decision and scope, competitor set, customer and positioning, offer and pricing, channel and proof, strengths, gaps, and response, plus source evidence, assumptions, ownership, and the next decision.

Can Ourea create this for B2B?

Yes. Provide the business model, decision, current evidence, constraints, audience, and desired output. Ourea can create the structure and first analysis, while your team validates company-specific facts and judgments.

Should every keyword variation have a separate page?

No. Variations that share the same intent and useful output belong on one page. Separate pages are appropriate only when the audience, decision, method, or functional result materially changes.

B2B Competitor Analysis Tool

Use the interactive generator to turn your context into a structured first draft, then verify the evidence and continue the work in Ourea. This competitive analysis is designed for B2B teams that need to compare alternatives and decide how the offer should compete.

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What this competitive analysis should accomplish

A useful competitive analysis exists to compare alternatives and decide how the offer should compete. It should make the decision, scope, assumptions, evidence standard, and required output explicit before the team starts collecting material.

For B2B teams, the practical method is to evaluate the same customer, product, pricing, channel, proof, and operating dimensions for every competitor. This keeps the work focused on a management choice instead of producing a generic document.

Inputs and evidence to prepare

Prepare source links, observed claims, pricing evidence, customer language, and clearly marked unknowns. Mark every important statement as verified evidence, an assumption, or an unresolved research question.

Use consistent definitions, periods, units, segments, and sources. That lets another reviewer reproduce the logic and update the work when new evidence arrives.

Quality controls before using the result

The central control is simple: separate verified observations from interpretation and do not manufacture competitor facts. Review calculations, citations, ownership, and decision thresholds before publishing or acting.

AI can accelerate structure, synthesis, and first-draft analysis. The accountable owner still decides whether the evidence is sufficient and whether specialist review is required.

B2B Competitor Analysis Tool working template
Component	What to capture	Decision use
Decision and scope	Define the decision and scope and the decision it supports.	Explain how this component changes the recommendation.
Competitor set	Capture verified inputs, assumptions, owner, and open questions for competitor set.	Explain how this component changes the recommendation.
Customer and positioning	Capture verified inputs, assumptions, owner, and open questions for customer and positioning.	Explain how this component changes the recommendation.
Offer and pricing	Capture verified inputs, assumptions, owner, and open questions for offer and pricing.	Explain how this component changes the recommendation.
Channel and proof	Capture verified inputs, assumptions, owner, and open questions for channel and proof.	Explain how this component changes the recommendation.
Strengths, gaps, and response	Capture verified inputs, assumptions, owner, and open questions for strengths, gaps, and response.	Record the decision, next action, owner, and review date.

B2B Competitor Analysis Tool working template

Component

What to capture

Decision use

Decision and scope

Define the decision and scope and the decision it supports.